Why CRM Is A Swear Word

Why CRM Is A Swear Word

Business Innovation Playbook Podcast-Episode 03 In this podcast, we discuss why CRM is often considered a swear word, along with other three-letter acronyms (TLA) like ERP and xRM. More importantly, we discuss why you should never fill your needs assuming that an...
Your Grandpa Called, He Wants His Sales Model Back

Your Grandpa Called, He Wants His Sales Model Back

I continue to hear the organization after organization talk about their focus on “solution” selling. However, after inquiring about their sales model, potential deals rarely get to the solution selling part. They build relationships, they convert them to leads, and...