A robust Customer Relationship Management solution (CRM) may not be at the top of most nonprofits’ wish lists, but it really should be. Whether they’re volunteers, donors, or those receiving services, nonprofits thrive on good, two-way relationships with their constituents. Doesn’t it make sense to invest in them? The returns can be huge--saved time and money, simplified daily operations, more effective outreach.
How CRM can give nonprofits a leg up:
While for-profit companies have been using CRM for years, many nonprofits haven’t taken advantage of it yet. This is especially unfortunate because they actually have greater potential to benefit from implementing CRM than their for-profit counterparts. Based on the fact that so many of the people they interact with fill multiple roles, the impact of creating an efficient, accurate database to track and interact with them is much bigger. It fosters clear communication which ultimately means the nonprofit can serve more people.
That’s a win-win in our book.
If you’d like to learn more about how your nonprofit can leverage CRM to drive strong relationships and further its mission, contact us. We’d love to show you a free demonstration.
Customers - and prospects - are searching for you. How are you connecting with them?
Once you connect, what are you doing to help grow, nurture, and maintain that relationship?
A good Customer Relationship Management (CRM) strategy needs flexibility in order to keep up with the ongoing, rapid changes in the way we do business. For example:
As Clive Thompson explains in "Smarter than you think, how technology is changing our minds for the better," technology is not only changing the way our tools work, but it's changing the way our internal databases (our brains) work as well. Technology is also changing the types of third party referrals we are seeking. A well-defined CRM strategy can take your company to the next level by adapting and thriving through the business changes we all face.
At DPT, we partner with organizations who need help implementing CRM for the first time or are interested in kicking their current solution up a notch. We can show you how CRM enhances growth and provides better decision support and analytics for your managers (Contact us to learn how!). Because we focus on defining your business processes first (not just installing technology), we can give you the tools you need to gather the right information, and make CRM useful and understandable for your team – who in turn can more effectively nurture and maintain important relationships.