What’s your workstyle? Organized or free-form? Big-picture or detail-oriented? No matter which you identify with, chances are your colleagues would choose differently. Diversity can benefit your business, but your business development team’s different styles may not always mesh well. If each person has a different timeline and process for getting the same set of tasks done, it can lead to a lot of confusion and miscommunication.
Your sales team might waste time chasing a long-shot lead when there’s a hotter one on the table, because priorities haven’t been clearly indicated. Marketing may be targeting the wrong audiences because they can’t distinguish which leads are qualified. Project managers may find themselves running around and putting out fires because no one is following the same process.
Can you imagine throwing technology into the mix? No matter how good the software is, it can’t solve these types of problems on its own. So what can?
A standardized business process and change management approach.
Imagine what it would look like in your company. Communication would be clear between departments. There would be clearly defined stages in the sales pipeline so everyone could see exactly what had been done and what still needed attention.
How do you make that a reality for your business?
Opening up communication between departments is the first step. Determining what your process needs to achieve and how success--and failure--can be defined will give your business a framework to start improving. It’s also important to step back and assess how your team drives business end-to-end and weave that into your process design.
How does your business generate demand for its services? How does Sales and Marketing nurture and manage leads? How do they manage the sales pipeline? All of these questions are essential to developing a process that incorporates all relevant departments and serves your business’ goals.
For example, your business may be struggling with bringing in qualified leads for your Sales team. It’s obvious that the end goal is converting leads into sales, but that’s never going to work smoothly if your Sales and Marketing teams don’t define success the same way.
Marketing may think they’re successful because they’re bringing in several leads a week. In contrast, Sales may look at those leads and say marketing didn’t bring them anything worth pursuing. Ensuring Marketing and Sales can agree upon a definition for success is the key.
If Marketing can better direct their efforts, then they’ll generate an increased number of qualified leads. More qualified leads drive sales and increases conversion rates. It also increases efficiency because your team is only concerned with vetted leads.
Accommodating your team’s different work styles while creating a standardized process for your business is an absolutely necessity if you want to grow your top line revenue. If you want to see how streamlining your process can increase the number of quality leads, contact us today.
You can also follow us on LinkedIn or Twitter so the next installment of this blog series, What Does That Do Again? Implementing Technology to Support Business Processes, will come straight to your feed.
2015 has arrived! Like most of us, you probably have a list of aspirations for improving yourself and your business over the next year…
While a couple of these are fun, if we are honest with ourselves most of these resolutions don’t make it through January. How can you make them stick? Here is a key to success in making sure your New Year’s resolutions don’t fall apart:
Pay attention to project culture and changing behavior.
Whether you’re diving into social media to generate demand, making your processes more efficient to save money, or improving your project governance to drive performance, the real hard work begins with changing people’s behaviors. Winning the hearts and minds of the people you work with must be addressed in tandem with business culture issues (politics and resource management, for example) in order for your business resolutions to really take hold.
While change management isn’t the only success driver, it’s one of the most important and often gets the least amount of consideration. A good start is vowing to change that in 2015.
Making a great food dish starts with quality ingredients. There’s a lot of value in having fine flour, fresh veggies, and the perfect aged cheese when it comes to taking a recipe from “so-so” to mouthwatering. You wouldn’t build a gourmet pizza from less than perfect ingredients, and the same is true for improving your business performance.
Do you have a business problem or improvement area that you need to tackle? Or maybe you have an aggressive growth plan and need a partner to help you get there? Our experienced business strategists allow us to interact with our clients at a strategic level – quickly understanding your priorities and vision, and effectively bringing the right mix of DPT’s practice areas to bear to solve your problems and move you forward.
The question isn’t which service to start with, but what’s the right mix of business service “ingredients” to get at the heart of your problem and make business change happen. At DPT, our services are closely integrated, and we work with you to engage those services where it makes the most sense to bring you exactly what you need to improve your business.
As an example, a key success factor in implementing Customer Relationship Management (CRM) solutions is defining and standardizing the underlying business processes (Business Process Management). Meanwhile, Project Leadership plays a role not only in managing scope, schedules, and budget, but also in driving success through change management, mitigating risk, and measuring business performance. Of course, we also leverage our extensive CRM strategy and design experience on such projects.