Customers - and prospects - are searching for you. How are you connecting with them?
Once you connect, what are you doing to help grow, nurture, and maintain that relationship?
A good Customer Relationship Management (CRM) strategy needs flexibility in order to keep up with the ongoing, rapid changes in the way we do business. For example:
- This year, the number of hours Americans spend using digital communications (web, smart devices, etc.) tops the number of hours we spend watching TV. (Source)
- By 2015, more search will occur on mobile devices than on computers. (Source)
- The rules and habits governing search and communications are in a constant state of flux. Are you keeping up?
As Clive Thompson explains in "Smarter than you think, how technology is changing our minds for the better," technology is not only changing the way our tools work, but it's changing the way our internal databases (our brains) work as well. Technology is also changing the types of third party referrals we are seeking. A well-defined CRM strategy can take your company to the next level by adapting and thriving through the business changes we all face.
At DPT, we partner with organizations who need help implementing CRM for the first time or are interested in kicking their current solution up a notch. We can show you how CRM enhances growth and provides better decision support and analytics for your managers (Contact us to learn how!). Because we focus on defining your business processes first (not just installing technology), we can give you the tools you need to gather the right information, and make CRM useful and understandable for your team – who in turn can more effectively nurture and maintain important relationships.